Their responses are passed on to their friends. Actually this is a kind of viral marketing. This makes the ads mini-social applications can be fruitful for trial campaigns.

The Dynamic Logic research campaign came to know that in over three months WOMI has created much awareness and favorability. The campaign succeeded to perform well and placed among a major portion of all social media campaigns ever analyzed by the firm.

WOMIs are compatible with industry-standard IAB ad sizes(like the 125x125 ones). Due to this, they can be shown on most of the websites, blogs and social networks without tweaking around with the settings. SocialMedia claims that publishers who aren't in the social networks can also place the ads.If users aren't into viewing any sort of ads, there will be options for turning it off as well. You can watch this video.