The core thing would be just do something awesome. Try not to get caught up in the echo chamber. That is probably the toughest thing when you are trying to break out and do something original.

A lot of things are evolutionary, and it is easy to get caught up on what the geek subculture thinks. There’s lots of valuable businesses that can be built there, but I think that is where a lot of people tend to spin their wheels, and I’ve been caught up there before. When I’ve had more successful things, I’ve thought, “Back to basics. What do I want? What do I want to see in the world?” And create that.

Twitter’s Evan Williams was also asked for his opinion on Facebook’s Twitter-like redesign. He said that he is impressed and hints that some of the things Facebook did is on Twitter’s own design roadmap. About Twitter’s plan making an easier framework to share videos and photos, perhaps with inline viewing of Twitter, Evan William answered:

Yeah, I think we should support images and video better than we do today, it does not mean we should host them, maybe viewing inline. I don’t want to get into competition with Youtube. Twitter is lubricant for Web content.

When asked about a business model, Evan Williams answered saying that Twitter will be experimenting with different approaches, but that for now it is still a “secondary” concern to building out the service. He though added that Twitter won’t let posting beyond 140 characters in any case.