internet life
- Tuesday, April 28, 2009 - 0 comments
MTV to use Twitter and Facebook to power its new flagship show
MTV has announced plans to a launch a show that taps into the power of social media, tightly integrating with Facebook and Twitter to maximize fan interaction. The show will be hosted by British celebrity and model Alexa Chun and the airing will start this summer. Back in the late 90’s, an MTV show called Total Request Live was a staple in dictating what was hot in popular music. That show gradually lost steam over time (it was finally canceled in late 2008) and while MTV has maintained some succcessful properties, it’s lacking a flagship show that its audience tunes into on a daily basis. Its viewership is down 18% for the first three months of this year.
The show will include MTV’s standard variety of celebrities and musical performances, but and will include real-time from Facebook and Twitter, allowing users to interact with the show as it airs. Besides, Facebook and Twitter users will be able to upload their favorite videos (including those they’ve filmed themselves) through a RockYou application.
Audience interaction has been a part of MTV since long. Even in the TRL days it often featured messages sent in by fans, and the videos that appeared on the show were dictated by audience voting via phone and online. But Twitter and Facebook offer the network to stay directly connected with fans and followers and let them have their say in real-time, broadcasting frequent updates even when the show isn’t on the air. Lets see if the show really rocks.
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