The CEO says that the number of blog search engine is growing and layoffs were necessary to “fine tune” its business model to eventually become profitable. Richard Jalichandra says that while the timing of launching an ad network a few months before the market crashed wasn’t optimal, quarterly ad revenue has grown by 6.5 times since the launch of Technorati Media last June, when presumably its revenues were negligible.

Jalichandra maintains that Twitter and Facebook are other great platforms for blogs to get popular. Technorati is beginning to track activity on those platforms as well. The traffic to Technorati is decreasing worldwide.